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Two Tyres Design once again worked with Mark Ein and MDE Tennis. The previous project was for the Washington Kastles’ pop-up court and venue at Union Market. The project was to create images for the Citi Open in Washington, DC in order to attract fans to the new beer garden, the market area featuring Chef Jose Andres, as well as the new VIP section of the stadium. The project also featured a new stadium wrap.
Process…
Knowing that the client was going to be using the images to generate excitement and attract fans to the event, details were important. Using site plans and reference pictures of the stadium from previous tournaments, Two Tyres started by creating the 3-D model. The area of the project is quite large and would be difficult to get the full experience of the space from one single image. We developed the 3 main views that were to be the centerpiece of the project: the market tent view, the merchandise/beer tent view, and the VIP section tent.
EXISTING SITE - 3D MODEL - RENDERING
site photo - market view
3-D model - market view
final rendering - market view
site photo - merchandise view
3-D model - merchandise view
final rendering - merchandise view
site photo - VIP tent section
3-D model - VIP tent section
final rendering - VIP tent section
The goal of the project: create excitement and to attract new fans to the tournament and experience the Citi Open. Marketing and the images are the driving force to increase ticket sales.
The images were able to be cropped to show specific details on tent content, the stadium wrap, seating areas and dining. They can easily be viewed on online as well as social media.
